I am so excited to chat with you curbside. Can you share how (and why) you launched Tumbleweed Floral? After floundering for a few years post design school, I was lacking motivation being stuck in a dead end sales job that solely paid my bills. I’d freelanced for huge florists back in NYC and in the Bay Area occasionally and always had a vision of starting my own floral business, but wasn't sure how or where or what that would look like. It wasn’t until I stumbled across an old mail truck on Craigslist beginning of 2014 that my idea sparked! Soon after came Tumbleweed Floral Trucks 4 years of renovations while we pursued wedding and event floral design and I now own both Tumbleweed Floral Design, a full service bespoke floral design company, and Tumbleweed Floral Truck where we focus more on dried florals, truck pop ups and our online shop! Lots of hard work, a business license, supportive family and friends, and a unique vision are what got me to today.
What are some of your favorite flowers (or dried florals) to work with? I personally love all Native Australian and South African floral varieties when they are dried like proteas and banksias and their foliage as well as dried palms and pods.
What do you find most rewarding about the floral industry? I love gifting someone a piece of my heart. Florals are such a thought out curated artform and so much of myself goes into my designs. It’s a gift to work with mother nature as a medium.
Can you share with us some of your go-to flower farms in the Bay Area? We love supporting Bluma Farm in Berkeley as well as our favorite private protea grower, Wild Ridge Organics down in Aromas.
If you could sneak off for a (masked) weekend adventure where would you go? I would love to head to Joshua Tree or Palm Springs! So many of our designs are inspired by California's beautiful desert landscapes. Plus the well designed hotels and Airbnbs are my favorite.
What’s next for Tumbleweed Floral? COVID has thrown some serious curveballs our way this year, but it’s also helped me really define what I truly value in my business and my personal life. We’d love to continue expanding our online shop, break into more areas of Northern California with pops ups and potentially explore the idea of opening up a retail shop!
Where can we find you? (upcoming events/pop-ups/workshops, website, instagram?) We have so many amazing pop ups planned throughout the Bay Area these next few months; check out our schedule on www.tumbleweedfloraltruck.com! You can also browse our online shop or check us out at @twfloraltruck!
Obsessing over? Decorating our new home! I cannot stop stalking all the amazing home decor Instagram accounts that vibe with my style like @oursouthwestnest, @almostmakesperfect and @sylviatribel.
Reading? I recently purchased ‘Stop Checking Your Likes’ by Susie Moore. I think most small businesses would agree that social media can be a very disheartening place if you let it be. I’m always being mindful of new ways to ‘stay in my lane’ and not let the comparison game get to me, so I’m excited to continue reading it! So far, its great!
Gifting? Ceramics from Jars of Dust! The perfect addition to one of our dried bouquets.
Listening to? Khruangbin + Leon Bridges ‘Texas Sun’ Radio on Spotify
Craving? Trader Joes mini cones, for life!